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Friday, August 10, 2012

My article of the day; The harm Nollywood and religion cause Nigeria (By Azuka Onwuka, The Punch Newspapers)


With all the Nollywood hype on juju, money rituals, power rituals, witches and wizards, and prayers that cure all problems, one would have thought that Nigeria would be topping the medals’ list at the on-going Olympics in London. The Americas, Asia, Europe and other parts of the world would have stayed by the sidelines kowtowing with trembling and trepidation as Nigeria pockets medal after medal.
But regrettably, it seems the potency of the juju from these named climes dwarfs ours. Or, perhaps the citizens of these continents pray better and harder than we do. Or, put more resignedly: Maybe God loves these nations more than Nigeria.
Less than three weeks ago – precisely on July 25 – the media reported the arrest of two men from Nasarawa State, near the Federal Capital Territory, Abuja, with the fresh head of a seven-year-old boy. The victim was identified as Samu Danjuma, the child of their neighbours. According to the confession they made to the police before the media when they were paraded by officials of the State Security Services, they had lured the boy with a loaf of bread, drowned him, and beheaded him for sale to a man who had promised them N250,000.00.
On July 27, two men were arrested in Lagos with the decomposing, mutilated body of their 39-year-old brother, Akinbuyi Ajayi, in their family house in Festac Town. Some body parts such as the head, hands, private part and a part of the two legs had been removed from the corpse. The decomposing corpse was discovered after the two were caught by the police allegedly selling some human parts. That led to a search of their house, a duplex which their parents had left behind for them.
Just like these two unfortunate people murdered by men without consciousness, many have been killed in like manner. Many have disappeared and have never been found till today.
The reason for this wicked act is that many have been made to believe that using some human parts such as head, heart, eyes, lungs, and genitals for rituals makes one rich and powerful. It is also believed that elections are won easily when charms are prepared with such human parts. There is also the belief that such human parts can be used to prepare charms that will make someone invincible, with such a person’s body impenetrable by bullets, arrows and machete cuts.
It is futile arguing whether these claims are true or false, for mystical issues are never empirical and open. But one question nobody has been able to answer is: If human sacrifice or the occult gives such stupendous and inexplicable wealth and power, why are the top ten richest men in the world not all Nigerian men of the occult, since the money that comes through the occult flows in like a river while the money that comes in through businesses and investments comes in countable proportions?
This belief that money and power can be obtained through human sacrifice and the occult has been accentuated and promoted by many of the films produced by the Nigerian home video industry. It is a fact that the 1992 home video, Living in Bondage, which was the first Nigerian home video that kick-started what is today known as Nollywood, focused primarily on the making of money through the occult. A young man, who saw himself living from hand to mouth as an employee, was convinced to sacrifice his wife to the occult to become rich. He budged and suddenly became a multi-millionaire. At the end of the film, a pastor delivered him from the grip of the occult. Interestingly, many people believe that such rituals can indeed give them wealth and power, and so they seek occult powers and human sacrifice as the solution to their financial problems.
While the film producers and directors are producing films that promote the quick-fix life, many religious leaders intensify that same way of life by making their members and those who watch them on TV or listen to them on the radio to believe that one can go to bed a pauper and wake up with duplexes and exotic cars just by ‘praying’ and ‘sowing a seed’.
That same quick-fix mentality runs through all our life as a nation. It is the driving force behind drug-trafficking, advance fee fraud, armed robbery, bribery and corruption and embezzlement of public funds. Many compatriots have been made to believe that all they need to succeed in life is a supernatural occurrence, which will happen like a bang.
So, on all fronts, our nation has been reduced to a nation of men and women who are eager to reap from where they did not sow; a nation that does not work but wants to eat; a nation that believes more in good luck than in hard work; a nation that believes that its duties and responsibilities will be carried out by supernatural forces one bright sunny morning and all its challenges will be a thing of the past.
And so, whether we prepare well for such sporting events as the Africa Nations Cup, World Cup, the Olympics or not, we hope and pray that we will excel somehow. Whether or not the health system, the education system, the agriculture and productivity sectors are nose-diving, we believe that something will happen to turn around our fortunes as a nation.
We have jettisoned the biblical injunction that he who does not work should not eat, as well as that which says that faith without work is dead. Seeing our desperation to make quick money and achieve quick feats, some conmen in the name of medicine men or religious leaders simply feed on our weakness by making us believe that some rituals or prayers can catapult us overnight from penury to wealth and power.
Our movie makers assume they are teaching a lesson by making these movies that show people involving in human sacrifice, becoming stupendously rich, suffering later and being saved by pastors at the end. On the contrary, many who watch these home videos get a different message: that the occult men who got retributive justice in the home videos were not smart enough to abide by all the tenets of the occult. They, therefore, believe that when they make their own money through the occult, they will be smart enough to avoid all the loopholes. These occult-based home videos teach no lessons in effect: all they do is show the youths that there is a quick way to make money and obtain power.
In addition, the home video makers are inadvertently portraying Nigeria as a land where all rich men and women are members of the occult and people who have made their money through human sacrifice. I have heard some West African nationals dismiss the wealth of Nigerian men and women as “blood money”, a term which in Nollywood means money acquired through human sacrifice and occult powers.
The time has come for Nigeria to directly or indirectly intervene in the type of films released to the public as well as the type of message some of our religious leaders preach. That may keep us and our children safer, and make our youths appreciate the beauty in working and earning a living. The 2012 London Olympics has shown that medals, like success, go to nations that rely on hard work and long term preparations than on good luck.

Thursday, August 9, 2012

Start-up Nation

And here I am, raving about my book of the year so far. It's called "Start-up Nation", a 2009 book by Saul Singer and Dan Senor. Its the sort of book you itch to continue reading, the sort of book where every distraction is met with an irritated stare at the source of the distraction.
However, I won't spend all my online ink on praise about this story, I ll rather encourage every entrepreneur (both aspiring and practising), every business leader, and any individual who wants to make a difference in his/her sphere to read that book. Its a story about the economic miracle of Israel, how a little country has constantly defied all odds to be a success story, and an example to other nations.
I love success stories, we all do. We love the idea of an example to use during history classes, or when we exhort our followers/employees/countrymen.We need to take a cue from this book, from the little nation called Israel, and unleash an unstoppable force of innovation across this beleaguered country of ours, instead of bitching about how bad our country "Nigeria" is.
That's my two cents, what's yours?

Tuesday, May 8, 2012

The Nu Media revolution?


In this day and age, where new media has become the most popular term in marketing after fried chicken, it is easy for one to forget the fore bearer of new media; websites. Now I am not saying that new media should be relegated to the background, I just feel that most firms/brands seem to disregard the kind of consumer engagement which can also be achieved on their websites or on other popular websites.
To a certain extent, one can’t blame brands for taking that path, when you consider the fact that Facebook has enough users to form a “Republic of Facebook”, or the amount of likes some popular brands get from visitors on their Facebook page, you start to get a feel of the force that has got brands glued to this wonderful platforms. Another example of this magical new media force was evident during the “Occupy Nigeria Protests”, where information kept on flowing through Twitter like water flows under the bridge. I assume that some marketing managers must have watched that issue trend, and wondered what they could do to get a brand trend like that.
However, this piece is more of a reminder, an aide-mémoire to all my fellow marketing professionals out there. Websites are still a powerful way to engage your consumers, either on your own website or by hosting your campaign on a website that has so much traffic.  My own reminder happened some weeks ago, I stumbled across a new interactive website owned by MI the musician, www.miabaga.com.  The amazing story for me here was on the day this website was launched, it had fifty thousand unique page views within its first twenty minutes.  This means that any picture/ad/story that had been hosted on that website that day was seen by fifty thousand people within twenty minutes, that’s assuming the person viewing was alone with his or her laptop, which I think would be rare in a case like this.  Imagine what that could do to your brand; imagine what you could do on a website like that.

Wednesday, February 22, 2012

Good Artists Copy, Great Artists Steal ( Inspired by Steve Jobs & Paul Arden))

Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, books, music, painting, poems, photographs, dreams, clouds, architectural masterpieces, lights and shadows.
Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.
Authenticity is invaluable, originality is non-existent. Remember what Jean-Luc Godard said: “it’s not where you take things from- it’s where you take them to”.

Tuesday, February 21, 2012

The “Intellectual” buffoonery of us Nigerians (Inspired by King Julien)

We “intellectuals” feel that we are owed something by the world, we feel that we have “gone to school”, endured academic and professional torture. So therefore we need to be rewarded with comfort and prosperity, and when we don’t get it, we cry like babies. The critical thing we miss is that our education and the privilege we have to be at the level we are within the society, places a huge responsibility on us. We are the ones who are supposed to build and sustain the society, through our contributions.           
It’s this mentality that drives us, and that’s why when we finally graduate, by hook or crook, all we want is a high paying job (our reward for all the torture). This default mindset ensures that no one comes out of school thinking what he/she can contribute to the society with the skills and knowledge acquired during those “tortuous” years.
Therefore, we are all selfish, plain and simple, because if we set out to contribute, to create value, the society and system will always reward you for your efforts. That’s how it works, that’s how civilizations were built. They weren’t built on the instant rewards; they were built by the footsteps of individuals who set out to make a difference.
And the saddest part is, after having this conversation; it’ll still be hard for us to change our ways, we’ll just ponder a little, shake our heads, and go back to nagging about our leaders and our lives of scrapping daily to secure a never-ending tomorrow.
WE ARE ALL LEADERS; YOU ARE EITHER AN INFORMAL LEADER OR A FORMAL LEADER.

                                    

Saturday, February 4, 2012

Technology and Me;Part 1

Over the past few months, I have come across terms that sound so weird, that I wonder what the guy that came up with it was sipping at the time he got the "eureka". But that's not what this story is about; this story is about technology and the consumer. When I listen in on the grapevine, I hear statements like, "Nigeria has a booming tech industry". Now that's a great thing, for every lover of the Green White Green, hearing statements like that makes you feel great. However, the class of some of the "Nigerian" apps I have stumbled across leaves me wondering if our newspaper dallies have suddenly assumed the spin-master role that NTA has carried boldly over the years. One goes through the apps and wonders if the guy who built them had the consumer in mind or just his own fantasies of what his app should do. Now, I aren’t discrediting the fact that sometimes, the consumer might not know what he wants, but giving him something worse than what he already has easy access to is nothing short of stupidity. My point is, technology should be built around the consumer's viewpoint/flashpoints, not the consumer built around the technology viewpoints. Even the father of "no focus groups", Steve Jobs always insisted on that.

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Tuesday, December 13, 2011

This Life of Mine

One of those cold mornings, where you wake up and start wondering why you exist on this planet, the reason for you being. Or am i the only one that thinks in that fashion?It's a crazy world out there, however, i wont say i aint having fun. #randomthoughts

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