The Nu Media revolution?

In this day and age, where new media has become the most popular term in marketing after fried chicken, it is easy for one to forget the fore bearer of new media; websites. Now I am not saying that new media should be relegated to the background, I just feel that most firms/brands seem to disregard the kind of consumer engagement which can also be achieved on their websites or on other popular websites.

To a certain extent, one can’t blame brands for taking that path, when you consider the fact that Facebook has enough users to form a “Republic of Facebook”, or the amount of likes some popular brands get from visitors on their Facebook page, you start to get a feel of the force that has got brands glued to this wonderful platforms. Another example of this magical new media force was evident during the “Occupy Nigeria Protests”, where information kept on flowing through Twitter like water flows under the bridge. I assume that some marketing managers must have watched that issue trend, and wondered what they could do to get a brand trend like that.

However, this piece is more of a reminder, an aide-mémoire to all my fellow marketing professionals out there. Websites are still a powerful way to engage your consumers, either on your own website or by hosting your campaign on a website that has so much traffic.  My own reminder happened some weeks ago, I stumbled across a new interactive website owned by MI the musician, www.miabaga.com.  The amazing story for me here was on the day this website was launched, it had fifty thousand unique page views within its first twenty minutes.  This means that any picture/ad/story that had been hosted on that website that day was seen by fifty thousand people within twenty minutes, that’s assuming the person viewing was alone with his or her laptop, which I think would be rare in a case like this.  Imagine what that could do to your brand; imagine what you could do on a website like that.

Read More