In this day and age, where new media has become the most
popular term in marketing after fried chicken, it is easy for one to forget the
fore bearer of new media; websites. Now I am not saying that new media should
be relegated to the background, I just feel that most firms/brands seem to
disregard the kind of consumer engagement which can also be achieved on their
websites or on other popular websites.
To a certain extent, one can’t blame brands for taking that
path, when you consider the fact that Facebook has enough users to form a “Republic
of...
