This Life of Mine

One of those cold mornings, where you wake up and start wondering why you exist on this planet, the reason for you being. Or am i the only one that thinks in that fashion?It's a crazy world out there, however, i wont say i aint having fun. #randomthoughts

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Trending now

Surfing through the net these days, one can't help but notice the dominant white waves washing through our consumer driven society, from democratic selling, to interactive retail, it seems every one has a defined approach to being consumer friendly. Re-commerce ( a big word for trading in your old stuff for cash or coupons to be used in shopping) is also on the rise. And then reality hits you, whats trending in Nigeria?

Is it the arrest of the corrupt governors ( we knew that a long long time ago), or the fact that every labour leader who wants his name on the news daillies is threatening fire and brimstone if the subsidy is removed by the govenment. Yippee, i just discovered a good trend , "MOBILE MONEY", that seems to be the next big thing to happen to 9ja after telecommunication. Every one seems to be talking about a cashless economy, but wait, dudes, does it happen that fast, America still has cash within its system after decades of credit cards.
Well, lets see how it goes

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Insight Comms

Its been seven weeks of boredom, learning, frustration, and smiles. My medulla oblangata tells me that earning a share of the profits is way better than a monthly paycheck, and so i am taking this calculated risk.
Adieu Insight, i dont know if i can say that this was fun, though i made some great friends there, and had a wonderful boss.

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The Nigerian Road Network

Our roads are a logistical, economic, and political nightmare; the Federal Government awarded a N6.2 billon contract to Julius Berger for the rehabilitation of about 8 kilometres of the Apapa-Oshodi expressway section from Beach land junction to Cele Bus stop, this amounts to an average of N 775 million per kilometre. Nigeria has about 194,000 kilometers of roads out of which about 90 percent is poorly constructed. The highways carry about 65 percent of the total road traffic. The underlying fact is that the entire country is still very poorly linked, particularly the rural areas. And for a country seeking to be one of the leading 20 economies by 2020, it is still groping for ways around its bad riding road quality, poor geometrics, insufficient road pavement thickness and proper road maintenance process.
Road users annually lose about N450 billion to bad roads . Commuters are forced to pay exorbitantly for what ever distance they travel and the vehicle owners spend 80 percent of their income repairs. The bad roads account for about 20,000 premature deaths annually and induce the highest rate of road robberies in the world.
Please who regulates our Ministry of Works? they are supposed to be in charge of road repairs, maintenance and construction. Who ensures that the N132.79 billion budget allocation for 2011 is used the right way? What is the N50 billion earmarked for Presidential Intervention Projects meant to achieve?

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DigiMarketing

If your digital marketing strategy doesn't achieve engagement with your users, if it is still the normal one-way dialogue most brands are used to having with their consumers, then you are still a far cry from what digital marketing can help you achieve.
Digital marketing is meant to achieve one key thing, it allows you interact with your consumer in a way that is hardly achievable through traditional media.
So think about it, and ask your self; who am i targeting, what do i intend to achieve, and "eureka", the how will show itself.

Peace

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